Productions > Other > LCD Soundsystem ‘Pow Wow’ Music Video > On Set


MTV has a behind the scene’s report about Anna in the just released LCD Music Video “Pow Wow”. They have a video interview with director David Ayer who talks working with Anna and the meaning of the video:

MTV: Anna Kendrick Is A ‘Shape-Shifter’ In Video Featuring LCD Soundsystem’s ‘Pow Pow’

A new video featuring LCD Soundsystem’s heady, sultry “Pow Pow” which premieres on at 5 p.m. ET on Thursday (November 4), has all the makings of a cinematic epic, including an Oscar-nominated actress brightening up the screen and a Hollywood vet running things behind the camera.

“Up in the Air” starlet Anna Kendrick vamps it up as the video’s mysterious protagonist, and she’s surrounded by a crush of beefy bodyguards. Director David Ayer conceded that the concept is a bit cerebral.

“This video’s a little far out, a little esoteric,” Ayer told MTV News. “In this world, Anna’s sort of this shape-shifter, I guess you could say.”

Ayer further explained that the message of the clip, which is a joint effort between MTV and Mean magazine, is about remaining humble, regardless of how pumped-up one’s celebrity status might get.

“No matter how big you are, how important you are in this temporal world of ours, there’s somebody more important,” he said. “You have to answer for your sins, and that’s a little bit of what this video is about. And the person who sort of represents the power in this video isn’t, like, some hardcore gangster guy, but little old Anna Kendrick kinda being her shy self.”

Ayer was looking for a super-chill, accessible star for the video, and he found one in Kendrick.

“She is, like, down to earth, salt of the earth and just a rock star,” Ayer gushed. “As far as her talent and her abilities, she’s the real deal.”

Ayer is something of a Hollywood rock star himself, with screenplays for flicks such as “Training Day” and “The Fast and the Furious” under his belt. And he was amped to be a part of the project.

“I feel pretty honored that [LCD Soundsystem is] allowing me to kind of take this wonderful song of theirs — kind of a flagship song, I think — and marry it to some great images,” he said. {}

LCD Soundsystem’s – “Pow Pow” Music Video starring Anna has been released!

Productions > Other > LCD Soundsystem ‘Pow Wow’ Music Video > Screencaptures


MTV: LCD Soundsystem’s ‘Pow Pow’ Video Premieres

The new video from LCD Soundsystem featuring their song “Pow Pow” packs a visual punch — partly because of the sultry set and production design, but mostly because of a mysterious story line starring protagonist Anna Kendrick.

The clip, which premiered on Thursday (November 4), opens with the words “at midnight, she came to collect the souls of men.” Cut to the camera panning an elegantly organized array of accessories — earrings, bracelets, a bottle of eye drops, credit cards, contact-lens cases, makeup and so forth.

Kendrick is shown selecting a bracelet, placing it on her wrist and then magically walking through a wall before stepping into a convertible where a team of beefy bodyguards await.

The scene cuts to the interior of a fancy nightclub, where Kendrick’s inexplicably powerful mystery lady wanders through the crowd looking surprised and delighted by her surroundings. She eventually finds a private cabana where a man and woman are sitting. The man, well-dressed in a fedora and suit, sees her and seems to know something is wrong. An older gentleman appears, presents the man with a paper to sign; he refuses. Kendrick then sits down next to him. As he inches away toward his date, she holds up her hand and releases a flash of magic!

In the next sequence, the mystery lady, along with the bodyguards, are back in the car, traveling to another location. The same drill is repeated at two other clubs, where two more men are “collected” and piled into the car.

All three men are dropped off at another location, where a judicial-looking man is ready to issue an edict of some sort. The three new recruits join a long line of collected men. Mystery lady enters, glowing and backlit and wearing a wedding gown — or so it seems — and smiles briefly at the men, until her smile turns to a menacing glare.

A quick cut to the opening shot of the elegantly organized accessories follows, only this time the camera pans over a set of brass knuckles and other ominous devices. Kendrick enters the frame once more, appearing in a different outfit, and we’re led to believe she’s embarking on another night of “collecting.”

So … everyone dies? Anna Kendrick is a collector of men’s souls? We’re going to have to think on this one a bit. {}

What do you think of the video? Discuss in the Forums.

Holly brought us exclusive blu-ray captures of Anna in Scott Pilgrim Vs. the World a few days ago — and now we have the first look at Anna in the Scott Pilgrim special features! Here she is with the real Stacey Pilgrim =):

With the Scott Pilgrim DVD and blu-ray release date coming up November 9th, there is going to be some more promotional appearances from cast and crew, including some with Anna!


* WHO: Filmmaker Edgar Wright, comic book creator Bryan Lee O’Malley and actors Michael Cera, Mary Elizabeth Winstead, Jason Schwartzman, Brandon Routh, Anna Kendrick, Satya Bhabha, Johnny Simmons and Mark Webber will be on-hand to sign Blu-ray/DVD copies of Scott Pilgrim vs. the World.
* WHERE: Amoeba Music, 6400 Sunset Boulevard, Hollywood, CA 90028
* TIME: 6:30pm – get in line early!
* ADDITIONAL INFORMATION: The first 200 fans to purchase the Blu-ray/DVD (starting Tuesday, November 9th at 10:30am) will receive a special pass for the signing. Fans may also come and join the “wait-list” to participate in the signing if time permits. Full info here.

To see the whole list of SP cast and crew appearances go to